The
Maple Sugar Producers of Quebec, a founding member of The International
Maple Syrup Institute.
The Pure Maple Syrup logo
The International Maple Syrup Institute has developed and protected by copyright
a stylized design consisting of half a maple leaf, a bucket, a spigot, and
a drop of sap. This design is the definitive symbol of Pure Maple Syrup
and is used:
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To
positively identify Pure Maple Syrup products, setting them apart
from imitations and dilutions, and to guarantee that containers bearing
this symbol contain only Pure Maple Syrup products, verifiable, upon
request, in Institute-sponsored laboratories |
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To
promote Pure Maple Syrup products and thereby increase consumption
of this delicacy; |
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To
finance the Institute's activities. |
Benefits
Producers, packers, and distributors of Pure Maple Syrup products have greeted
the Pure Maple Syrup logo with enthusiasm because it provides them with:
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A
distinctive visual symbol to ensure their customers that their products
are, indeed, guaranteed Pure Maple Syrup. |
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A
means of benefiting from the Institute's promotional activities. |
Use of the logo
The logo is intended to identify Pure Maple Syrup
products but it cannot mislead the consumer into believing that the packaging
company is in fact the IMSI.
Only IMSI members are entitled to use the logo.
Penalties
for offense
Members found guilty of using the logo on:
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Containers
of blends of Pure Maple Syrup with other sucroses, as well as containers
of maple syrup products which have had stabilizers and/or preservatives
added |
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Containers
of Pure Maple Syrup which are slightly defective, or any maple syrup
product with a light transmittance level of less than 43.9% according
to current grading legislation
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Advertisements
promoting Pure Maple Syrup products as well as non-pure maple products
within the same advertisement |
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Point-of-purchase
material used where Pure Maple Syrup products are displayed along
with non-Pure Maple Syrup products, |
will be subject to the following penalties:
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A
fine of $2,500 plus court costs, plus any additional cost involved
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The
member will be prohibited from using the logo for a period of two
years |
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Containers
bearing the logo, unused stickers, and labels printed with the logo
must be destroyed. |
The control network
Proper use of the logo throughout the maple syrup marketing territory will
be controlled by:
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Local
government food inspection services working in cooperation with the
Institute. They will report any dubious (or obviously illicit) use
of the logo |
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The
numerous members of the IMSI who will report any questionable use
of the logo by any of their competitors |
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Individual
consumers, consumer's associations, the trade and mass media, who
may report any confusing or doubtful situation. |
Any comments regarding the improper or fraudulent use of the logo should
be reported directly to the Executive Manager of the IMSI, along with two
or three sealed or unopened samples of the product in question, or of the
advertisement using the logo improperly.
Further information regarding The International
Maple Syrup Institute may be obtained by writing to:
International Maple Syrup Institute
10010 West
Givens Road
Hortonville, WI 54944
USA
Executive Manager: Lynn Reynolds |
