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Canadian Maple Delights - Gourmet Bistro &
Shoppe
Franchising
Continuing the marketing focus it adopted in the mid-1970s,
Citadelle embarked on a new venture with the launch of a unique retail concept,
the Canadian Maple Delights Gourmet Bistro & Shoppe.
Citadelle opened the first shop in the heart of Vancouver on May 18, 1999,
to test-run the idea of a franchise where the consumer can taste maple syrup
delicacies and buy premium maple-based products.
In the medium term, the Coop intends to open other bistros in Western Canada
and the Western United States. Once the shop concept has been fine-tuned,
the bistros will be sold as franchises. Citadelle's future plans include
other franchises in Europe, Asia, Australia, and North America in the next
ten to fifteen years.
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